From the outputs of the initial workshop, Starbit’s creative process led to the conception of a bold, contemporary look, using dots and arrows as the main shapes throughout. These shapes was married to a bright colour palette to form the mainstay of the brand's visual identity. Orange and green became the primary colours, and gradients from orange to green were used throughout the website's graphical elements. These colours were employed to signify both the burning aspect and the environmentally-friendly processes of turning waste into energy and sequestering the resulting carbon emissions. The logo then evolved as a modifed version of the widely recognised recycling logo, an arrow breaking out of the the bottom right corner of the triangle to signify the carbon that is stored and thus taken out of the loop. The new website, based on Drupal for consistency with other websites previously commissioned by SCCS, allows all content to be easily added and updated by the SCCS team and allows flexibility for future evolution.