Chain Biotech

Brand ID, infographics and bespoke e-commerce solution for a rapidly expanding life sciences start-up.
Brand ID, infographics and bespoke e-commerce solution for a rapidly expanding life sciences start-up.

Starting Point

CHAIN Biotech won a funding award as part of a nationwide business competition focused on spring-boarding early stage SMEs in industrial biotechnology. CHAIN chose to spend their award on brand identity and website development with Starbit. As a new company they had only a basic logo and holding page in place but a very solid plan for their business. We met with them regularly in the early stages of the project to scope their overall digital strategy.

Solution

Starbit began the project by conceiving new options for CHAIN Biotech’s logo. This was coupled with a selection of complementary info-graphics to highlight the company’s specific activities. Once these were approved, work began on the website design. An uncluttered layout was essential, as was cross-device compatibility - with the site looking as good on a smartphone as on a desktop. An additional consideration was that the website be easy to update by the client. Starbit built the website in WordPress, creating a custom responsive theme. More recently, an e-commerce function has been added and a new sub-brand created.

Result

See for yourself by viewing the website:

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