Starbit, the universally digital agency

Bella Caledonia

Reimagining an established independent digital media resource for a highly engaged audience.
Reimagining an established independent digital media resource for a highly engaged audience.

Starting Point

Starbit were approached by the independent media outlet Bella Caledonia with a brief to revamp their old website, which had issues with speed and navigation. With a highly engaged audience, the new site had to keep the emphasis on the extremely popular, regularly updated content, while delivering significant improvements in user experience. The biggest challenge would be to retain and restructure an archive of thousands of articles from the past ten years of operation.

Solution

Starbit began by wireframing the new layout and navigation interface, as well as documenting how the existing content would map across to the new content structure. The team met regularly with Bella Caledonia throughout the design stage in order to create the brave new look and feel (it was apparent that some of Bella’s vocal audience were quite attached to certain aspects of the old design, so the evolution had to be carefully considered). The site uses a sleek white design to remove distractions and draw focus to the articles, with fonts and spacing taking into account the reading experience across different screen sizes. The site was soft launched with a feedback prompt to encourage fans of the site to comment on the improvements.

Result

See for yourself by viewing the website:

bellacaledonia.org.uk

If you're planning a website project like this, or are just inspired by what we've done here, talk to us about becoming your all-in-one web designer, developer and support team today:

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