Starbit, the universally digital agency

Exeter Sequencing Service

Brand new identity and brand new website for state-of-the-art genome facilities in the South West.
Brand new identity and brand new website for state-of-the-art genome facilities in the South West.

Starting Point

Exeter Sequencing Service (ESS), a state-of-the-art facility based at the University of Exeter’s Streatham Campus, got in touch after seeing some of the work Starbit had done for one of their sector peers. The team at ESS had a basic MediaWiki based website in place but wanted to rebuild this as a modern WordPress site. Starbit were commissioned to undertake a full digital strategy review and produce concepts for a new brand identity and custom website design.

Solution

Starbit began the project with a visit to the ESS facility in Exeter to get a feel for their service offering. This also provided an opportunity to scope out the overall digital strategy with the ESS team. Once this had been documented, Starbit proceeded to design concepts for a new brand identity. The final logo design featured a simplified double-helix vertically aligned to substitute the letters “X, S, S”. A custom designed WordPress theme was then created and populated with a significant amount of multimedia content, accessible through a multiple level main menu and breadcrumb navigation. The layout and menus were made responsive, adjusting automatically for the best view/input type according to device screen size. Finally, a log-in section was integrated to allow access to the ESS Customer Portal.

Result

See for yourself by viewing the website:

sequencing.exeter.ac.uk

If you're planning a website project like this, or are just inspired by what we've done here, talk to us about becoming your all-in-one web designer, developer and support team today:

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