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Edinburgh for Under Fives

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Starting point

First published in 1987 by a branch of the National Childbirth Trust (NCT), a new edition of Edinburgh for Under Fives (EFUF) has been released every two years ever since. The printed guide contains over 1000 listings, featuring reviews of venues and activities in and around Edinburgh for parents & carers of young children. The guide has become an institution but always lacked an online counterpart...


Starbit started talking to EFUF about the possibilities of a digital version of the guide. One of the key considerations was something that would complement, rather than replace, the printed version. It was also critical that the digital version continued to generate income. We therefore helped EFUF to develop a business model based on providing free access for purchasers of the printed version and subscription options for those preferring digital-only access. Now available at, all of the listings are colour-coded, searchable, filterable & pin-pointable in this always upto-date online version. 

We’ve recently added a function that allows listing contributions from members of the public to be submitted and reviewed by an editor before publication.
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“With more than 1000 listings, we realised that an online format would suit our guidebook’s contents but didn’t know where to begin. Starbit were able to advise on how we could organise everything and designed a bright, attractive website with really intuitive functions. They also conceived a brilliant online business model. We’re delighted – they’ve achieved so much at an amazing price, and the website has revolutionised our offering.”

Cathy Tingle, EFUF
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Starbit Creative Exchange, 29 Constitution Street, EH6 7BS, Edinburgh, United Kingdom Jonathan Stevens Creative Exchange, 29 Constitution Street, EH6 7BS, Edinburgh, United Kingdom logo 7 GB 136 339 804