ABPI LINC

An online tool with an innovative interface to promote opportunities for collaboration.
An online tool with an innovative interface to promote opportunities for collaboration.

Starting Point

Starbit were contacted by the Association of the British Pharmaceutical Industry (ABPI) at the beginning of 2017 with a brief for creating an innovative website to allow UK academics to clearly identify and easily access current opportunities for collaboration offered by ABPI member companies. The front-end user interface had to be bright, colourful and eye-catching with a layout that made the user journey into the data as straight-forward as possible. It also had to be as easy to use on a smartphone as on a desktop.

Solution

Starbit began the process by facilitating a collaborative design workshop with ABPI at their London HQ. The outputs from this indicated there was a need for two distinct routes into the detailed data, namely a route focussed on the input of keywords, and a route that was more visual - using iconography to symbolise the top level categorisation. Furthermore, it was vital to ensure that user guidance and the option for user feedback were clearly available throughout. Starbit delivered a tool which can quickly and reliably return results which can then be further filtered, sorted and expanded. An innovative animated wheel interface for smaller touchscreen devices allows the same top level category options to be displayed in a fraction of the space of the desktop version, while not compromising speed of selection.

Result

See for yourself by viewing the website:

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